Friday, June 26, 2015

Prepare to Negotiate!

  Introduction

This week’s MSLD632 Blog centers on a very important topic in the dealings of a manager / leader, negotiations. Let me be more specific, deception in negotiations. Why focus on deception in negotiations as a topic of a blog? Beside that the topic is an academic requirement, understanding deception in negotiation is a must have tool for any manager / leader. Hoch & Kunreuther, 2001 warn about this concerning negotiations “Deception of some kind is inherent part of human interaction.” (p. 189) and we can probably all agree that we need to be aware of deception tactics and what elements in negotiation should sharpen our senses to defend our ‘good sense’ reputation that we believe we have.

Common Areas Where Deception Tactics are used

         All of us have likely at one time or another negotiated for the price of something like a vehicle, house, new or used, wages etc. It’s also very likely we probably fell victim to deception in negotiation at some time or other, and if you have not it is only a matter of time or your memory fails you. Becoming aware of the elements where negotiators will use deceptive tactics is a basic necessity if one wishes to reduce the probability of being deceived. Hoch & Kunreuther, 2001 (pp. 190-191) provides these elements to consider:

1.     Reservation Prices – Probably the most lied about element in negotiations is the “bottom-line”. For example, if you selling your house you know what the minimum price is you’ll take for the house, but the first time your asked what your minimum price is your likely not to reveal what your true minimum price is.


2.     What the Interests is in – If you go to a car lot do you go up to the car your most interested in? A useful tactic my father taught me was to go to a car that is not one that you’ll buy. That will set the mood for you to not get to excited and will be a good way to begin the negotiation with a cool head and not get carried away by the excitement of buying a new car.

3.     True Intentions – Very closely related to masking what you’re really interested in with a future action in play. Such as when you are negotiating for that car and you state “Well, I’m not really sure this is a good enough deal. The dealer across town came in lower than you…perhaps I’ll just go back over to that dealer.”

4.     Material Facts – For most, fabricating material facts is off limits in negotiations. This can be a deal breaker in negotiations. If the car dealership states the sticker price of the car is 30K and it is discovered later in the negotiation that the actual price on the sticker of the car shows 25K, who would continue to negotiate?

Knowing what facets in negotiations can be played deceptively is a good way of preparing negotiations. There are others such as, reflect on what the minimum requirements are you are willingly to accept and understand that with each negotiation that your reputation is at stake (Hoch & Kunreuther, 2001, pg. 179) and guard against deception and take deception head on “Expose the dirty trick for what it is…point out that everyone’s interests will be better served if you approach the problem as honest people who are amendable to reason.” (McKay & Fanning, 2009, 187).


My Own Personal Experience with Deceptive Tactics

              At work, my personal reputation is very important to me. My method of negotiation is intended to always be sincere and upfront with no hidden agendas. Guess that would classify me as a “Nice and Reasonable” negotiator (Hoch & Kunreuther, 2001, pg. 181).
Honestly, the only time I do not fulfill the role of the nice and reasonable negotiator is when away from work and only in special circumstances where using deceptive tactics is the only recourse to achieving a fair deal. Negotiating the price on an automobile in a dealership where their tactics are detected to be deceptive would be an example. Other examples include negotiations when the opposition wants conflict more than they want to negotiate. Unfortunately this is a frequent occurrence in some of my very personal relationships. Let me tell you a recent story of mine where the negotiation outcome was positively affected by the MSLD program.
Recently, a co-worker came to me and solicited a trade of personnel between our teams. This individual has a reputation for having hidden agendas and using deceptive tactics. The trade sounded intriguing. I knew the reputation of this individual and experienced the short end of the stick on a previous deal with him, so I proceeded with caution. My first question was why he was interested in making this trade. He sold the idea as a ‘win-win’ for both of us, but based on his reputation I wasn’t sold. My guy was a known commodity. I never met his guy, so I told him I needed to interview him first before I would consider. He became offended. His immediate response was defensive…he blurted out “You don’t trust me?” I took McKay & Fanning’s (2009) advice about exposing the dirty trick for what is was (p. 187) and reminded him of the ‘raw’ deal he bestowed upon me previously and that before I made another deal with him I would be more careful. He backed off and became reasonable.
To make a long story short, I interviewed the prospective trade the next day and as it turns out I figured out there was a hidden agenda. His guy was not his ‘type’ of guy, meaning their personal values didn’t align very well. His guy was very introverted and had some strange mannerisms which I knew would bothersome to my coworker. What I saw as his main attribute was that he was extremely bright and sharp mentally. The best part was that when we talked about fault isolation procedures his eyes lit up like a 4th of July Celebration! He met my criteria and he would likely be better suited for the job then they guy I was going to trade him for.
Still, I was patient. What was the rush? Seeking out my coworker to tell him I would do the trade was not my priority. A day or two passed by and my co-worker approached me and asked me what was up with the trade proposal? When he heard me say the trade would be conditional, he asked what the terms would be. Terms of the trade would be that we would do an exchange for a one week trial period and that both parties would have to be satisfied with the trade. Of course he would be, he had worked with my guy previously and was why he asked for him. So, guess you could say that masking my true intentions were in play here. Bottom line was he was put on notice that negotiations with me were possible, but bull rushing me to a decision was not going to happen again.

Summary

         Lessons learned about negotiations in the MSLD program have been immensely helpful to my team and to me personally. Gone is the “Cream Puff: Will make concessions regardless of what you do” (Hoch & Kunreuther, 2001, pg. 181) and now present is a more confident “Nice and Reasonable” (p. 181) negotiator!

References:
Hoch, S. J., & Kunreuther, H. C. (2001). Wharton on making decisions. (1st edition.). Hoboken, NJ: John Wiley & Sons Inc.
McKay, M., Davis, M. & Fanning, P. (2009). Messages: The communication skills book. Oakland, CA: New Harbinger Publications, Inc.